Tourism is a commercial activity and therefore tourism can create employment opportunities, foreign exchange earnings and also increases the standard of living of host people. The sector is an expansion drive and seeks to diversify the tourism product base by extending investments. Zimbabwes tourism sector contributed significantly to the gross domestic product gdp of the. In zimbabwe the tourism and hospitality industry has generated a lot of foreign currency revenue for the country over the years. The names of those participating in the research are included at the end of this report. Tourism is a study of man sic away from his usual habitat, of the industry which responds to his needs and the impacts that both he and the industry have for the host sociocultural, economic and physical environments.
Introduction in what has become known as the lost decade of development, the zimbabwean economy lost 52% of its gross domestic product gdp between 1999 and 2008. Zimbabwe contribution of travel and tourism to gdp % of. It does not cover the subject exhaustively but is intended to answer some of the important, broad questions that may arise. According to the regional tourism organisation of southern africa retosa, the fastest growing industry in zimbabwe at the moment is tourism. Tourists can be described as a particular group of tourists based upon their different psychological characteristics. So, in the analysis of the tourism product and destination, an important role play the tourism resources and conditions with which the.
Prepared by ministry of mines, environment and tourism. Besides, the nature of tourism product offering at any given destination is complex to understand koutoulas, 2001, and compounding to the problem is the fact that the product offering can be. Travel in zimbabwe market research report euromonitor. Results based management zimbabwe government portal. In zimbabwe, the traditional tourism products included the victoria falls which is the major tourist attraction and one of the seven wonders of the world, wildlife or. Malaria is present in certain areas at certain times of the year, so visit your doctor or travel clinic to discuss prophylactics. Zimbabwe has a unique product to offer cultural tourists.
Tourism is a cause for economic and changes in sociodemographic factors such as age, gender, income, length of stay, education level ethnicity. Tourism is an export product that is consumed at source hence access is a key imperator. As a result investment aimed at stimulating zimbabwes tourism potential abroad is already underway and the results may well be felt in the short term. Within the spectrum of psychographic personality types a tourist can either be classified as a dependable or venturer plog, 2001. The paper explores the tourism product club as a response to the challenges of the 21st century tourism in the optimization of. Developments and challenges in the hospitality and tourism. The increasing dynamics and turbulence of the tourism market encourage cooperation, networking and synergy in identifying competitive advantages based on innovation speed in order to create new value for the modern tourists. In 2018, contribution of travel and tourism to gdp % of gdp for zimbabwe was 6. Zimbabwe has long relied solely on abundant wildlife resources to attract tourists.
Speaking at the plans stakeholders sensitisation workshop held at a local hotel in harare last week, mzembi said the. Zimbabwe tourism industry, post 2010, tourist destination. This means you do not need a yellow fever vaccination to visit zimbabwe, if you are travelling into zimbabwe from a country that does have yellow fever, you will need to display a vaccination certificate when you enter zimbabwe. The description is composed by our digital data assistant. These key informants were interviewed on the performance of tourism and the factors influencing the development of ecotourism in the country. The ministry of mines, environment and tourism would like to thank the following. Recent economic developments the international monetary fund imf was earlier in 2017 expecting economic growth of only 2% during the year, but revised higher this. Collection of domestic tourism statistics technical manual no. The minister of tourism and hospitality engineer walter mzembi has said the national tourism master plan aimed at guiding tourism product development in the country is the right move towards marketing the brand zimbabwe. Cultural tourism, a value addition alternative for zimbabwe. Tourism an engine of wealth creation in zimbabwe econjournals. Overview tourism in zimbabwe is the fastest growing sector and is recognised as a low hanging fruit. Abstract this study evaluates the impact of the sanctions which were imposed on the zimbabwean leadership in the new millennium in pursuit of human security and good. Though zimbabwe contribution of travel and tourism to gdp % of gdp fluctuated substantially in recent years, it tended to decrease through 1999 2018 period ending at 6.
This research provides evidencebased findings to inform the development of new products and programmes in the sector. Sociopolitical and macroeconomic factors influencing. Communities can develop, benefit from tourism products. Zimbabwean tourism newsletter zimbabwe connections. Zimbabwes tourism products, which are similar in nature but betterdeveloped, are competitively priced. Mice tourism is usually organised around a wellplanned agendacentred on a theme or topic for a professional trade organisation, a special interest group or educational institution. The zimbabwean tourism sector which has been identified as one of pillars of economic.
The zimbabwe government is committed to environmental conservation and recognises the economic bene. To them tourism products are fundamentally centred on experiences of the consumer and that those experiences are central to choice and satisfaction. The gross domestic product gdp in zimbabwe was worth 29 billion us dollars in 2019, according to official data from the world bank and projections from trading economics. International journal of advanced research in management and social sciences issn. Positioning the zimbabwe tourism sector for growth zeparu. Each page can contain links to other pages, simple formatting and images.
Tourist typologies a theoretical intr oduction to tourism. Zimbabwe was in 2017 ranked number 114 out of 6 countries by the world economic forum on the global tourism competitiveness report. Interaction between state departments of transportation and state tourism offices by aubrey c. Although this development model has been considered relatively successful, much of the countrys natural resource base is being threatened by. Tourism investment opportunities zimbabwe a world of wonders. Mutana and zinyemba 20 while researching on rebranding of zimbabwean tourism product and its packaging noted that zimbabwe is not ready to rely on domestic tourism. The impacts of tourism development at domboshava national. Strengthening the implementation of the integrated results based management system in zimbabwe zimbabwes development trajectory is guided by the blue print known as the zimbabwe agenda for sustainable socioeconomic transformation zim asset. Developments and challenges in the hospitality and tourism sector issues paper for discussion at the global dialogue forum for the hotels, catering, tourism sector 2324 november 2010 geneva, 2010 international labour office geneva. Doing business in zimbabwe grant thornton zimbabwe. Gross domestic product gdp denotes the aggregate value of all services and goods. The impacts of dollarization on zimbabwes tourism industry. Writing on the tourism product development, in a journal on tourism management 2015, scholars abdelati benur and bill bramwell, contend that diversification is critical to modern tourism growth. Zim is a graphical text editor used to maintain a collection of wiki pages.
The national tourism master plan, to unlock sector. However, the countrys tourist destinations are highly inaccessible by air. Marketing and product diversification to fuel the market the zimbabwean government acknowledges the increasing importance of travel in the development of the countrys economy. According to the world travel and tourism council wttc, the total contribution of tourism was 8. We would like to acknowledge their valuable contribution and continued support in the sector. For decades prior to its well publicised political turmoil and economic collapse, zimbabwe was the preferred african tourist destination for many travellers. Zimparks is mandated to enter into partnerships, lease agreements. Tourism has been identified as a key economic pillar in the current transitional stabilisation programme tsp reaching five million tourists and contributing 15% to the gross domestic product gdp from the current 8%, receiving five billion in receipts and employing 300 000 directly and indirectly.
Malaria is present in certain areas at certain times of the year, so visit your doctor or travel clinic to discuss. Pages are stored in a folder structure, like in an outliner, and can have attachments. The purpose of this paper is to determine the stakeholders assessments of tourism policy, and the state of tourism product development in zimbabwe. King executive summary the travel and tourism industry and the nations transportation system have significant interdependent impacts on the american economy. State of tourism report vii purpose of visit purpose of visit is the main purpose, or the major reason for visiting a particular location. Towards tourism diversification in southern africa the. Tourism was among the fastest growing sectors of the zimbabwean economy contributing significantly to the countrys gross domestic product gdp during the period 1980 to 1998 woyo, 20. Post 2010 evaluation of zimbabwe as a preferred tourist destination. The african development bank data portal organizes and presents data collected from partner countries. The government is this month expected to launch a new tourism and hospitality policy that will promote domestic tourism to boost the sectors mandate as.
The year 2009 is identified as the time of dollarization since it is the time the economy was officially dollarized. The campfire association coordinator at chipinge rural district. Data sources all data is from the zimbabwe tourism authority tourism trends and statistics from 1999 to 2011 available freely from zta. Zimbabwes national environmental policy is closely linked to its overal development policy and plans. The victoria falls national park is also a tourist attraction in this area and is one of the eight main national parks in zimbabwe, largest of which is hwange national park. Is zimbabwe ready to venture into the cultural tourism market. Given the fact that zimbabwe has been recognized as one of the premium tourist destinations in africa the. Though faced by political and economic challenges, the country still attracts tourists and stays strong in the tourism industry. To attract and sustain this growth, the national ecotourism plan nep was drafted in 1996 to assist the federal and state governments in developing malaysias ecotourism potential. Zim tourist arrivals, hotel occupancy on the increase.
Before the economic changes, much of the tourism for these locations came to the zimbabwean side but now zambia benefits from the tourism. Tourism industry in zimbabwe has got the potential for growth and the industry currently. Introduction the united nations world tourism organization in its sustainable tourism for development guidebook 20, highlighted that over the last fifty years tourism has become one of the largest economic sectors in the world accounting for about 9% of the worlds gross domestic product and employing over 200 million people. Consumer behaviour is a very important aspect to be studied in every marketing activity, therefore in tourism marketing as well. Zimbabwe gross domestic product gdp 19942024 statista. The statistic shows gross domestic product gdp in zimbabwe from 1994 to 2015, with projections up until 2024. Tourism and hospitality industry minister, walter mzembi said with continued peace and stability, the tourism sector would contribute 15% to the gross domestic product gdp by 2015 and employ one person in every 12 persons in zimbabwe. This guide has been prepared for the assistance of those interested in doing business in zimbabwe. Stakeholders assessments of tourism policy and product.